bioinnovel Chapter 595 of "Love O1O" airs.
Chapter 595 of "Love O1O" airs.
Two days later, "Love O2O" premiered simultaneously on Hunan TV and Xingyun Video.
This TV series, starring Zhu Yilong and Gulnazar, is adapted from Gu Man's novel of the same name.
Zhu Yilong had previously gained a large number of fans through his role as Mei Changsu in "Nirvana in Fire", while Gulnazar is appearing in the public eye for the first time as a female lead.
On the night of the premiere, Fu Yibai sat on the sofa in the living room of the villa, watching the first episode with Gulnazar.
On the TV screen, Bei Weiwei appeared in a red dress in an ancient-style scene in the game world. Gulnazar's appearance was elegant and refined, with beautiful features, which was highly consistent with the character of "beautiful academic genius and campus belle" in the original work.
Zhu Yilong's portrayal of Xiao Nai is consistently aloof and distant, with deep eyes and few lines, but every glance accurately conveys the character's inner thoughts.
After the first episode aired, Gulnazar nervously gripped Fu Yibai's hand.
"How is it?"
"very good."
Fu Yibai patted the back of her hand.
You're going to be famous.
Fu Yibai's judgment was verified three days later.
Three days after its premiere, "Love O2O" garnered over 300 million views online, and its ratings on Hunan TV exceeded 2, ranking first in its time slot.
Gulnazar transformed overnight from a "new actress" into "Bei Weiwei herself".
Her Weibo followers increased by six million within a week of the premiere, and the top comments section was flooded with uniform "Weiwei is so beautiful". Major entertainment media and marketing accounts were discussing this "suddenly emerging beauty from Beijing Film Academy".
Zhu Yilong's fan base has also seen an astonishing increase.
He had already gained considerable fame for his role as Mei Changsu in "Nirvana in Fire," and now Xiao Nai in "Love O2O" is completely different from Mei Changsu's deep and reserved nature. Instead, he is a cool and domineering young man, which has expanded his fan base even further.
December 12, Star Dream Digital Entertainment.
Liu Yongqiang sat in the conference room, with the backend data of "Dreaming of Jianghu" displayed on the projection screen in front of him.
This role-playing game was commissioned by Fu Yibai after the filming of "Love O2O" began, as an attempt to create a film-game synergy in conjunction with the TV series' broadcast.
"The number of registered users exceeded one million on the first day."
Liu Yongqiang pointed to the data curve on the screen, his tone filled with barely suppressed excitement.
"The peak number of concurrent users reached 350,000."
Fu Yibai leaned back in his chair, looked at the steeply rising curve on the screen, and nodded.
Liu Yongqiang continued his report.
"After the TV series aired, the game's organic traffic has been steadily increasing."
Especially after the scene where Bei Weiwei and Xiao Nai first met in the game aired, the number of new user registrations that night nearly doubled.
Many players posted on forums saying they wanted to experience the feeling of fighting side-by-side with their lovers, just like in the TV series.
He turned to the next slide, which showed the paid data for "Dreaming of Jianghu".
"The revenue in the first week exceeded eight million."
The retention rate of paying users is more than ten percentage points higher than we expected.
Fu Yibai placed his hands on the table, crossed.
"This shows that the path of film and game synergy is viable."
There is a natural overlap between TV drama viewers and game viewers; the key is how to convert this overlap into actual spending and user retention.
Liu Yongqiang turned to the next page.
"Yes, we managed the timing quite well this time."
The game was launched at the same time as the TV series aired, and the classic scenes and missions in the series were synchronously restored in the game, giving players a strong sense of immersion.
We also added a hidden questline to the game, which can only be found by players who have watched the TV series.
This design sparked considerable discussion on the forums, with many players spontaneously forming teams to explore it, significantly boosting community activity.
Fu Yibai nodded.
Liu Yongqiang's team has indeed been continuously improving its operational capabilities. From "Three Kingdoms Kill" to "League of Legends" and now "Dream of Jianghu", we can see their progress in product design and user operation with each game.
"Now that this path has proven feasible, let's focus on making 'Zhu Xian' a success."
The significance of the "Zhu Xian" IP is self-evident.
The quality of the game must match the level of this IP.
"clear."
Don't neglect mobile games either.
Fu Yibai added a sentence.
"The world view and gameplay system of 'Zhu Xian' are very suitable for mobile game adaptation."
PC and mobile games can be developed in parallel. The PC game can be released first, and the mobile game can be released after the PC game is running stably.
Liu Yongqiang quickly jotted down notes in his notebook, then looked up:
"Mr. Fu, we are currently developing multiple projects simultaneously, and we are a bit short-handed."
Look.
"Continue to recruit."
Star Dream Digital Entertainment's recruitment channels will be open year-round starting now, with both campus recruitment and social recruitment proceeding simultaneously.
The mobile game market is poised for explosive growth in the next year or two, and we must expand our R&D team within this window of opportunity.
"yes!"
"In the future, adapting film and television IPs into online games will be an important business for Xingmeng Digital Entertainment."
Nebula Video and Morning Light Media produce a large amount of film and television content every year, which is your arsenal.
"Love O2O" has proven the feasibility of this model, and there will be more IPs waiting for you to develop in the future.
What you need to do is ensure the quality of the game. No matter how big the IP is or how popular the TV series is, if the quality of the game itself is not good, players will only have one chance to be patient.
Once a reputation is ruined, it's very difficult to recover.
"Don't worry, everyone on our team is aware of this."
Liu Yongqiang closed his notebook.
Fu Yibai also stood up and patted him on the shoulder.